Building transformative teams 🎨- Persona as a software 🎭- F1 supersmile 😁- CDP for dummies 🤹- Les Echos / Le Parisien in data 🍪

High value work is not done by individuals, but teams.

Episode #67. Hey Sunday reader 👋🏼

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This weeks benefits include 5 read or watch or listen recommendations👇.

Don’t miss out.

#1. Build transformative teams 🎨

TL;DR From this article 👉 Here is how to build transformative teams published in Digital Tonto on June 12th, 2022. Takeaways by Patrick Kervern.

Today’s high value work is not done by individuals, but teams. To solve the kind of complex problems that it takes to drive genuine transformation, you don’t need the best people, you need the best teams.

In order to build high functioning teams, Look for :

• Passion for a problem : hire people interested in the problems you are trying to solve,

• High collaboration skill :  each team member to be able to give voice to their ideas without fear of reprisal or rebuke. Include women. Have a no asshole rule.

• High quality Interactions. And high in-persons interactions rather than remote.

Innovation is combination : the value of a team is not just the sum of each individual contribution, but what happens when ideas bounce against each other. That’s what allows concepts to evolve and grow into something completely new and different. Innovation, more than anything else, is combination.

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#2. Persona as a Software 🎭

TL;DR From this article 👉 Persona: the building blocks of online identity published in Digital Native on June 9th, 2022.

With an average on 7h spent online per day, our online identity becomes more important than your offline identity.

“Pivotal to the metaverse’s success will be the concept of identity, with people able to traverse between different worlds while retaining the same avatar and individuality”.

Crypto is built on the concept of pseudonimity; and pseudo are used in a specific context.

If you buy a Tesla, you will also have to electronically sign for your new vehicle as Tesla wants to check the driver is the same person who registered the vehicle.

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#3. F1 Supersmile 😁

TL;DR From this article 👉 Daniel Ricciardo is America’s first F1 superstar published in GQ Magazine on May 18th, 2022.

Even though America does not have any native racing driver in F1, Daniel Ricciardo  has become a superstar in the US.

He is not less than the F1 driver the US have been waiting since Mario Andretti won the last F1 title back in 1978.

Drive to Survive (the Netflix series) helpt Ricciardo build his fame with his double decker smile with 1 dedicated episode in each of the seasons while other drivers were asking for more screen time.

Now in his eleventh year in F1, Ricciardo seems he si struggling to shine against Gen Z teammate Lando Norris. With 8 GP wins including 1 prestigious trophy in Monaco, he may not leave the same mark in the sport that #3 Dale Earnhardt, his favorite driver left in Nascar.

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#4. CDP for dummies 🤹

TL;DR From this article 👉 Customer Data Platforms: un graal sous conditions published in JDN on June 21St, 2021.

Salesforce or Adobe operate in a +100Bn market, the land of marketing technologies (aka martech).

Since 2015/16, there is a fast growing segment called CDP for Customer Data Platform that has been at the center of the game.

The goal is to provide enterprise companies with an infrastructure where they can collect and orchestrate their customer data.

According to a survey, companies using a CDP were able to show 2x more propension to overachieve vs their targets vs those who do not have a CDP in place.

Having a CDP is now a must have that can be seen as the brain of any customer (data) driven approach. It enables to trigger, drive and measure any action that can help acquire new customers, retain or upsell existing ones.

#5. Data stories from Les Echos - Le Parisien

TL;DL From this podcast in 🇫🇷 👉 Prévenir le désabonnement grâce à la data published in Mediarama on June 2nd, 2022.

Le groupe Les Echos/Le Parisien génère €400m de CA et compte >1200 collaborateurs.

Son business d’abonnement s’élève à 500k abonnés sur un audience mensuelle >20m de Visiteurs Uniques (VU).

La gestion de la data est un enjeu stratégique pour un média comme Les Echos - Le Parisien. Voici ce que cela signifie:

• Mise en place des règles de data hygiène pour optimiser les taux d’ouverture,

• Optimiser 2x ou 3x le nb d'abonnés en 2ans. Donner des incentives aux abonnés qui acceptent de se logger grâce à la data,

•  Lutte contre churn ou contre la fraude (partage d'accès).

Les sources d’inspiration de leur CDO Violette Fournier, sont le NYT, The Telegraph, ou encore le Financial Times. 

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