Hiring Creators is Booming ☄️- Building a Community to Study Together 🔗 - Discover Lil Nas X GenZ Icon ⭐️- Secrets of Game Growth 🕹- Following up after a Job Interview 🙋🏻♀️
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Discover this week :
Why hiring for creators is booming curated by Noemie Kempf,
How one student built a Discord community with 150k members in 15 months curated by Aurore Lanchart,
A GenZ icon named Lil Nas X curated by Patrick Kervern,
The secrets of mobile game growth curated by Sylvain Gauchet,
How to follow up successfully after a job interview curated by Guillaume Dretz.
#1 Most wanted creators?
Job listings for creators have increased 489,000% since 2016 published on June 24th 2021 in The Business of Business and curated by Noemie Kempf.
🦄 Job offers that mention the word “creator” is skyrocketing: a study measured a 489,000% increase over 5 years.
👩💻 Jobs are not directed at creators but to talents that are able to develop services and products for the rising creator economy: Engineers, data analysts, product specialists, community builders.
🏢 Which companies are looking for these talents? Giant US platforms (like Facebook, TikTok, or Pinterest) are relying on creators to acquire new users and maximize retention. Among the top5 employers mentioning the word “creator” in their job descriptions: 📦 Amazon (40 openings) 📱 Bytedance (32 openings) 👾 Google (16 openings) 🎧 Spotify (13 openings) 👟 Adidas (12 openings).
💅 The creator’s economy is inventing a whole lot of new jobs and services. Creators are becoming a strategic asset for social networks and digital platforms in general.
Noemie Kempf, Writes a newsletter about storytelling, tech, and our crazy society 🇫🇷. Pls check her blog at http://thestoryline.substack.com
#2 Building a Community very very fast
How One Student Built a Study Discord Community with 150k members in 15 months published on June 16th 2021 in Cybernaut and curated by Aurore Lanchart.
🎓 Students in Study Together talk about their study session goals, commiserate about exams, and compete for the top spot on the monthly leaderboard: In April 2020, the winning member studied on the platform for 520.7 hours.
🙋🏻♀️ Study Web is a constellation of online communities and study spaces built for students by students. 23,000+ students online at once and 1,000 or more live studying in sync.
Aurore Lanchart, Head of Care at Clind, part of the startup ecosystem for 13 years, Aurore has been passionate about customer service and learning. In her spare time, she teaches classes at Lion (the school for Startup employees) and Iconoclass.
#3 GenZ Hero 🦸🏾
Lil Nas X is GenZ’s defining icon published on July 14th 2021 in Digital Native the blog written by Rex Woodbury and curated by Patrick Kervern.
🕹 Natural born mastery: Lil Nas X was 4 when Facebook was created and 8 when the iPhone came out. He is a natural-born growth Hacker. He embodies Gen Z in his scrappiness, in his fluency in internet culture, and in his unapologetic self-expression.
🎧 Virality: before turning to music, he ran a Twitter meme account with 30K followers & managed several large Nicki Minaj fan accounts. He knew his music had to be tailor-made for the internet. In his words: “It had to be short. It had to be catchy. It had to be funny.” Today’s music charts are heavily influenced by the number of times a song is streamed. Shorter songs get streamed more, which incentivizes artists to release shorter music. Lil Nas X wrote the original version to be just 1:53.
🎯 Articulator of networks: through his collaboration with MSCHF his deep knowledge of Reddit, Twitter, and Instagram he is a master articulator of virality. Because he spent most of his young time online. "He got really good at the internet" and his tweets feel like XXIst century Haikus. He measures criticism in the way any digital native would, in lost followers—he pushes forward.
Music & community: music is set up for the velocity of creation and the ethos of the authenticity of the digitally native generation. Lil Nas X does the internet at its best: connecting people and giving them a community.
Patrick Kervern, Founder at UMANZ. Sense-Maker & Curiosity expert.
#4 Game of Growth
Secrets of Game Growth published on the Mopub blog and curated by Sylvain Gauchet.
🎮 Hypercasual is about developing what the market demands at a big scale which means it is very based on trends: what was popular a few years ago may not be popular today. That’s why you have to test a lot.
🕹 There is also a trend of “hybrid casual” games that fall between casual and hypercasual (ad-based yet with a good amount of IAPs). These games offer more interest over time than hypercasual games, yet look very approachable (easy to get started on). The trend is also visible in China with games developed by Ohayoo.
📈 Post-ATT, the most important is how good you are at product marketing (not user acquisition). UA is important (data science, creative capabilities) but there are ways you can drive installs and maintain community outside of UA. However, the challenge for indies is that this tends to be very resource-intensive and it’s hard to achieve without increasing headcount.
With ATT rolling out, there is an appetite for gaming developers to diversify their ads revenue and capture brand budget. In 2020, brand advertisers also understood that their audience is in gaming. We’re at the beginning of more brand advertising within games.
Sylvain Gauchet is in charge of Mobile Growth at Babbel US. Sylvain is an expert in mobile marketing. He also writes the newsletter Growth Gems 💎 where growth insights are mined.
#5 How to follow up after a job interview?
4 ways to follow up after a job interview published in the Harvard Business Review on November 5th 2020 and curated by Guillaume Dretz.
1. Send a thank you note and mention one specific thing about the interview or what you learned about their organization (do not add more content to your interview).
2. Send a follow-up email. If you don’t hear back from the hiring manager one week after the date they said they were going to make an offer.
3. Update the hiring manager if you got an offer from another company.
4. If you think that the interview went well but the answer is negative do not hesitate to ask for feedback.
Keep in mind to - bring value in every interaction - show your motivation - don’t be too pushy.
Guillaume Dretz is head of user experience at Vybe (a French fintech for GenZ) and a podcast hoster of “Human to Human”.
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